A retail activation campaign using gamification was conducted for POKKA, a leading FMCG company, using the platform Poplab. The campaign resulted in a 61.1% click-through rate to the lucky draw, with an average time on page of 7.23 minutes per visit. This performance was significantly higher than the average click-through rate for Facebook Ads (0.89%) and Google Ads (3.17%) according to industry data.